Thursday, September 22, 2011

Executive Luxuries Marketing Diet & Workout Plan

“Unless you’re puke, faint, or die. Keep going” ~ Jillian Michaels






This is a sneak peak of our our upcoming article on Geisha Diaries.....

Running your provider business is very similar to starting a healthy diet & exercise plan. There are certain well known steps to achieve your physical goals. The same steps can be used to help you in your business.



Claire & Terri

Wednesday, September 21, 2011

Stay Hungry. Stay Foolish. Steve Jobs commencement speech....

I personally found this speech very inspiring and feel it relates to different types of businesses. Success is what you define it and it's rarely a straight and easy path. Let us know what you think:

This is a prepared text of the Commencement address delivered by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, on June 12, 2005.

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.

It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.

I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.

I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.

My third story is about death.

When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.

This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much.

Source: Standford University News (http://news.stanford.edu/news/2005/june15/jobs-061505.html)

Thursday, August 11, 2011

How to deal with the client email that pisses you the f**k off!!

LOL, this blog article was sent to me a few days ago and we thought it was too funny not to share. We've all received communications that threaten to send us over the edge but the reality is we are responsible for our reactions, not the other persons stupidity. Take a page from this article:





I recently I got an email that made me so angry, I straight went H.A.M (hard as a motherfucker) on the keyboard, and I typed a response that would even hesitate Kanye from interrupting me.

Before I clicked send, I saved draft on a word document and showed it to my roommate (THIS WAS A LIFESAVER).

In all his infinite wisdom and glory, he understood what I was trying to do, but he told me to retype it. I was not presenting my best self. My words were appropriate for a school yard fight, and nothing else.

Once I took fifteen minutes to calm down I got back on the keyboard, represented my point of view, and I walked away carrying on with my day. When I got a response, to my surprise, this person had no idea that I was offended, and even typed a very heartfelt clarification.

I felt like two year old that had just exhausted herself from a tantrum. It was a horrible feeling, I started to cry, because the things I was about to say to this person were cruel and personal. If I had sent my first email I know I would have regretted it.

I have no idea where I learned to fire off in this way. It's gotten me in trouble numerous times, but yesterday, I'm glad that my friend and I were able to redeem ourselves, and represent our intentions clearly. At some point, I will let my friend know how endearing he has truly been, and showing me another reason why I am now 29 and not 21. He's inspired me to share some tips for other other fiery email scribers.

1. Say what you wanna say, but copy and paste it on a word document, and walk away. When you are mad, your best self is not talking to you. Your ego is. Walk away and see the situation for it really is.

2. Be Compassionate. Unless the words, cunt whore bitch, was typed in your subject line, it is most likely that something is not being communicated well, and it's probably not a direct attack on you. When you walk away try to think of EVERY intention of why this person wrote this email to you. If you truly feel like you are being under attack, then let god be with you, and forward me your response!

3. Have a Rational Friend Read a Draft of Your Email. I will fully admit I am the biggest hype man. If you say we are gonna fight, I will run and grab my battle ax, and summon the minotaur. So don't call me to be rational! If you get a rational person to read your email, they will most likely sympathize with your reaction, but they will help you get to where you need to go. If they care about you they will help you minimize your infinite demise, by preventing you from communicating an irrational bitch rant. Remember that emails will be forwarded. If your crazy ass is memorable, then your words will live in infamy in the many inboxes of the people you don't even care about.

4. Draft a Response That Your Grandmother Can Read. If you soften the language it will open a better line of communication. You don't need to apologize or give in. Just take out all of the battle language, cuz it ain't gonna help you. You will lose your job, your friend, and your reputation. I have a reputation for being a jerk, but I don't want to be known as a super jerk. I gotta rep to uphold!

5. Type What It Is That You Really Want. Now Cut That in Half. I'm just gonna be real. Women write too much in emails, and we don't really need to. Unless you casting a spell be concise. The recipient will be better affected if you simply type a rational response, rather than documenting your emotional process. There are some emails I've written where I'm like, damn did I write this in a snuggie with a bottle of wine?

6. If The Recipient is Truly An Asshole. It Doesn't Warrant Response. Sit on that for a second. The best way to get back at an asshole is to ignore all of their bloated nonsense. If it's work related take up with a superior. If it's personal, pretend like you never saw it. Sociopaths love attention for all of the messed up things that they do. Only a sociopath/psycho/deranged bitch/major asshole would take the time to rip you apart emotionally through email. They are overgrown babies that need attention. You are not an overgrown baby. You are fabulous.

Article by Boo the Bootch, June 17th 2011: You're 29 not 21: The Angry Email Addition

How To Effectively Solve Any Problem In Your Business, Stress Free, With The Problem Solving Strategy

by Michelle Dale on June 15th 2011



We all have bad days where it feels like everything's going wrong. How do you resolve a problem? We came across this great article and wanted to share it with you.

This Problem Solving Strategy

Whenever I have a problem, I always go through these motions in order to get everything cleared up fast and effectively.

Don’t Get Emotional

First of all you need to look at the problem without emotion, there’s no point in getting all worried, panicked or upset because in actual fact, your emotion is not solving anything, all it’s doing is burning up your energy. If you have to deal with people regarding the problem, you need to stay calm, and not rant, rave, argue or blame. It’s all just BLAH and won’t get you any closer to solving the issue. The quickest way to solve problems is to deal with them rationally rather than emotionally.
Question: Am I in a rational state of mind? If yes, progress on.

Focus On The Actual Problem

You need focus on the problem to start with so you can understand what you need to do – not all the fluff and nonsense surrounding it, because it’s the fluff and nonsense that will cause you to stress out and lose focus. You need to work out how this problem came about, where it stemmed from, what the outcome has been, if there are any further repercussions, and what can actually be done about it. Don’t worry for now about anything else – you need to stay on form and deal with this issue. So focus JUST on the problem itself and understanding it.
Question: Do I fully understand the problem? If yes, progress on.

Know Who Is In Control

The best kind of problems are the ones you can do something about, for example, a client has spotted a mistake in their work, this is something you can rectify ASAP, if you can – do it, whatever it takes. But there are things outside of your control, such as 3rd party systems or technology for example, people who have said things they shouldn’t have, or done something silly and created a problem for you, these things are not in your control, you need to simply accept it and work around the issue to the best of your ability. You can’t ‘do’ anything about things which are not within your control.
Question: Am I completely clear on what I personally am in control of? If yes, progress on.

 

VOWELS – AEIOU

Action, Explain, Inform, Own Up!
Now you need to take action immediately – be productive in doing whatever is in your control regarding the problem. If the problem was caused by you, or is your responsibility, the only option is to own up and be honest about it, but also explain to the people affected what you’re doing to resolve it (or what you have done to resolve it – even better). Resolution is the key to quickly getting problems off your plate, if the resolution is out of your control, you need to explain who is responsible and what you know about what they are doing to resolve it – keep people informed. If it’s absolutely necessary to keep people in the dark, fine, don’t tell them every little detail, be general, but the point is, if the problem may have an impact on their business or work, you have to say something… Them finding out from another source is going to be a million times worse, than coming from you. Once you have taken the action and you have the situation in hand, explain and inform to the people involved what has happened, what is being done, and the outcome and timeline, and if this was your fault, own up to it and apologise.
Question: Have I worked out what action I need to take, and taken it? If yes, progress on.

 

Relax…

The first thing that used to pop into my head with any problem was, “What’s this going to do to my business?” As long as you always do your best, you are honest and give it your all as a business owner, your problems will be few, and the likelihood is that in the grand scheme of things it won’t have a major impact on your business, maybe a minor one at the time, but not to the brink of total destruction. Minor problems soon become yesterday’s news and you’ll wonder why you worried about it in the first place. As long as you can honestly say that you have done everything you can, that’s all you can do. Relax, and periodically monitor the situation and provide updates if it’s not yet finalised.
Question: Have I stopped beating myself up over this and/or know that I have done everything I could? If yes, progress on.

 

Prevention Is Better Than Cure

If my website would go down for the day because of the hosting for example, I would worry about it the whole time unnecessarily. That’s an entire day that I would be terribly unproductive, not really getting anything done, because I was too busy worrying about something that I had no control over – worrying is a total waste of time, and seriously, limit your worrying to times when you actually have something serious to worry about – minor setbacks or issues don’t warrant the stress factor. Now with every problem I have, I will always look to see if there is a way I can prevent it next time, if it’s feasible for me, then I will do it. Last year I invested in a more expensive but super-reliable dedicated server, and ‘touch wood’ I don’t have that issue anymore. Yes it costs me several hundred dollars a month, (I have a lot of systems/sites) but I will happily pay it for peace of mind and elimination of that concern.
Question: Can I now do something to prevent the problem in future? If yes, then do it!

Whenever you have a problem arise in your business, and of course it’s inevitable one day you might, ask yourself these questions and deal with the situation efficiently, go through the strategy for solving the problem, rather than let it burn you out.  You’ll find that your time is better spent getting perspective — then taking action, as opposed to worrying and feeling anxious.

 

Got any problem solving tips or thoughts on this post? Comments welcomed below ;)